You can't make a choice without information!
Trans fats, found in many cakes, pastries, pies, chips and fast foods, are chemically altered vegetable oils used to bulk up foods and increase their shelf life. They have no nutritional value and boost levels of "bad" cholesterol, thereby increasing the chances of a heart attack. Trans fats also occur naturally in meat and dairy products, but these pose no risk.
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You can also assist our association by becoming a sponsoring member of our non-profit association "Cardiolabel". Minimum amount 1 USD ( Bank transfer fees ). More information klik on support us
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The initiative
In March 2009, a Cardiolabel was created which is registered. Ever since, the “HEART” has become a symbol for a conscious choice for a healthy life. The same logo is being used for several products and in several countries: that way, competitive forgery is prevented and the interests of both manufacturers and consumers are protected.
Since the initiative was launched in Belgium, we have directly contacted several manufacturers from different industries all over the World, to encourage them to develop a product and service range with the Cardiolabel®. We addressed distribution firms too.
"Thanks for supporting the fight against heart disease"
The initiative consists of two phases: offer development and demand stimulation.
Offer Development
The registered Cardiolabel® is granted to products and services and is a guarantee that those are " healthier ".
The Cardiolabel® is assigned after a very strict and transparent procedure, based on transparent criteria. Those criteria are subject to strict supervision which is adopted according to fixed parameters ( approved parameters from Canada, New Zeeland, Denmark ). All the labelled products are to prevent heart and vascular diseases and to support prevention. They can be fully trusted by the consumers.
Demand stimulation
We will request several consumer organisations to support our information campaign on the Cardiolabel. Our goal is to encourage the consumer to purchase his first product with the registered logo, which guarantees that it is a "healthy product". The non-profit organisation hartziekte.be will organise information campaigns in schools and introduce the logo to several organisations. Eventually, information about the registered cardio label will be spread through several media channels and through websites;
That way we will try to gain the consumers' confidence.