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You can't make a choice without information!

Trans fats, found in many cakes, pastries, pies, chips and fast foods, are chemically altered vegetable oils used to bulk up foods and increase their shelf life. They have no nutritional value and boost levels of "bad" cholesterol, thereby increasing the chances of a heart attack. Trans fats also occur naturally in meat and dairy products, but these pose no risk.

 

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They have no nutritional value and boost levels of "bad" cholesterol, thereby increasing the chances of a heart attack. Trans fats also occur naturally in meat and dairy products, but these pose no risk.

 

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Only one Cardiolabel

  • Since about ten years, ever more logos are being printed on products.

 

  • That is how consumers need to be convinced of their low cholesterol level.

 

  • The solution? Create a European cardio label.That happened in March 2009. Ever since, the "HEART" has become a symbol which guides the consumers in a simple and precise way, in all states of the European Union. The same logo can be used for several products in several countries: that way competitive forgery is prevented and the interests of both manufacturers and consumers are protected.

 

    • Increasingly more managers assure that they take health and aesthetic criteria into account when choosing their suppliers.  Marking their products and services with a European Cardiolabel matches their will for durable development. The Belgian enterprises may be sensitive to the laws in the food industry, but only few of them use an acknowledged logo.

     

    • All products with “the HEART” have been checked by independent authorities to see if they comply with the strict health criteria and parameters.

 

 

"Thanks for supporting the fight against heart disease"

The "step to the European cardio label®" is marketing - strategy for the companies. The benefits are numerous:

  • One opens up new markets: increasingly more clients impose "demands concerning durable development" on their suppliers.
  • They respond to the demand of the consumers, which become ever more sensitive to the health criteria of the products that they purchase.

 

 

  • One expects the pressure of the legislator: both the European Union and its member states impose increasingly stricter health regulations. It is better to foresee and to beat competition at the right time...

 
But that is not all. As a producer

 

  • • your product has the official guarantee that it belongs to the most health-friendly products in its range;

 

  • • your product has stood some very strict tests which prove the quality of its composition: cholesterol percentage, salt percentage, percentage of  unsaturated acids such as Omega 3/6 and vitamins. That is how the tests vouch for the health label of the product;

 

  • • your product is recommended by the consumer and food associations;

 

  • • your product carries a logo - the HEART - which is acknowledged in entire Europe, which facilitates marketing;

 

  • • your product is especially purchased by the consumer who wants to buy healthy and reliable food;

 

  • • your product profits from the communication and marketing activities which are organised by our association.

 

 

A press conference will be organised where the topics mentioned above will be addressed more thoroughly and where we will provide further details about our actions.